Guidelines for the #SpreadtheGood Photo Entry and Community Challenge

#SpreadtheGood with The Dayton Foundation is a photo entry/challenge social media campaign that engages the community in helping the Foundation award three nonprofit organizations with one-time, unrestricted grants on #GivingTuesday (November 29).

This year the Foundation is making it easier for individuals and organizations to participate and help highlight their favorite local causes by replacing the Share to Give Community Challenge with a voting challenge. Also this year, participants who aren't on social media can participate and show their support by uploading photos and voting via our #SpreadtheGood campaign website, this will enable nonprofits to engage more of their supporters in the opportunity to receive a one-time unrestricted grant.

See the steps and guidelines below to learn more.

How to #SpreadtheGood with The Dayton Foundation

  • Volunteer: Beginning on October 22, volunteer for a local nonprofit. (Get creative with helping your community - clean up parks, plan a fundraising event or make bagged lunches for people who are hungry.)
  • Share: Snap an action photo of yourself performing a good deed and upload it to The Dayton Foundation’s #SpreadtheGood campaign website. (If you are a nonprofit, you may submit photos of your volunteers in action. You also may encourage your volunteers, supporters and staff to perform a good deed and submit a photo on your behalf.) NOTE: Photos of buildings or logos will not be eligible.
  • Vote: Beginning November 21, visit the #SpreadtheGood campaign site photo gallery and vote for your favorite nonprofit’s photo. You may vote up to ten times per day.

How the #SpreadtheGood Community Challenge Works

The #SpreadtheGood Community Challenge allows the community to help award one-time unrestricted #SpreadtheGood grants to the three organizations that receive the most votes on their photo by #GivingTuesday.

Beginning on November 21, the #SpreadtheGood Photo Gallery will open up for voting. The gallery will contain one action photo for each organization entered during the photo entry portion of the campaign. Individuals will have one week (November 21 through November 29) to vote (up to ten votes per day) to help the organization of their choice receive one of the #SpreadtheGood Grants. First place will receive a one-time $2,000 grant; second place, a one-time $1,000 grant; and third place, a one-time $500 grant. The organizations with the most votes for their photos by noon on #GivingTuesday will be awarded with a grant.

Will There Still Be a Social Media Component?

Although voting will be conducted through a website this year, an album will be uploaded to Facebook with all of the photos to promote and direct social media followers to the voting website. Participants are encouraged to use the album as a tool to promote voting for their photo.

Organizations are encouraged to invite their supporters to vote for their images. Learn how to encourage your supporters to participate in this year’s campaign. Download our #SpreadtheGood campaign marketing kit.

How Do I Vote?

There is one convenient way to vote for your favorite local nonprofit’s photo this year. You can vote online on the #SpreadtheGood Community Challenge website. Voting will begin at noon November 21 and end on November 29, #GivingTuesday. To vote, click the heart image in the right-hand corner of the photo. Individuals may vote up to ten times per day.

How Does My Organization Become Eligible for the #SpreadtheGood Community Challenge?

  • The #SpreadtheGood Community Challenge is open to certified 501(c)(3) not-for-profit organizations located within the Dayton Region (Montgomery, Miami, Greene, Darke, Preble and Warren (north) counties). The Dayton Foundation reserves the right to verify the eligibility of each entrant.
  • Organizations must participate in the photo-entry portion (part one) of the campaign, either by photo entry from a volunteer, supporter or staff member, in order to be entered into the community challenge.

#SpreadtheGood Community Challenge Period

  • The photo-entry portion of the #SpreadtheGood campaign will begin on Saturday, October 22, (National Make a Difference Day) and conclude on Friday, November 18 at 5 p.m. All photo submissions must be received during this period. The Dayton Foundation reserves the right to extend or shorten the submission period at their sole discretion.
  • The #SpreadtheGood Community Challenge will begin on Monday, November 21. On this date, the #SpreadtheGood Photo Gallery will go live with one image for each organization that was submitted during the photo-entry portion of the campaign.
  • Organizations, supporters and social media followers will have one week (Monday, November 21 to noon on Tuesday, November 29) to vote.

Please note: Facebook “likes” are beneficial for getting more people to see your photo, but they will NOT count in the final tally towards a grant.

Click here to learn how to encourage your fans and followers to help you #SpreadtheGood.

The #SpreadtheGood Community Challenge will conclude at noon on November 29. The three nonprofit organizations with the most number of votes for their photos will be notified prior to a news release and social media announcement at 5 p.m. This will allow social media fans to know that they played a part in helping the organizations they support to receive added funds on #GivingTuesday, and give them the opportunity to to congratulate the awardees.

How Are Images Chosen for the Challenge?

  • Once the photo submission portion of the campaign closes (November 18, 2016, at 5 p.m.) The Dayton Foundation will begin notifying organizations that they have been entered into the #SpreadtheGood Community Challenge.
  • If multiple images are submitted for the same organization, the Foundation will allow the organization to determine which photo to use. If the organization chooses not to use any of the photos submitted, it must submit another photo to The Dayton Foundation by 10 a.m. on Monday, November 21 in order to be entered into the Community Challenge.
  • If the organization does not submit a photo by the required time or cannot decide which photo to use, The Dayton Foundation reserves the right to choose a photo on the organization’s behalf.
  • Please note that only one image per organization will be chosen to be included in the #SpreadtheGood Community Challenge Photo Gallery.
  • The following images will NOT count as submissions into the Community Challenge: logos; photos of buildings; staff or volunteer profile photos; or any image that does not represent how the organization is making a difference.

#SpreadtheGood Grants

  • One first-place grant ($2,000), one second-place grant ($1,000) and one third-place grant ($500) will be awarded from The Dayton Foundation to the three organizations with the most number of votes on their photo during the week of November 21 through noon on November 29. These are one-time, unrestricted grants.

For questions or more information about the #SpreadtheGood campaign, contact Soteria Brown at (937) 225-9959 or at

The #SpreadtheGood challenge is a sponsored campaign of The Dayton Foundation. By participating in the #SpreadtheGood challenge, each entrant agrees to abide by all of the challenge rules and regulations. The #SpreadtheGood challenge is in no way sponsored, endorsed or administered by, or associated with Facebook or Hootsuite. Any questions or comments regarding the challenge should be directed to The Dayton Foundation.

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File date: 10.05.16


Barbra Stonerock

“Have a question about the initiatives and programs making an impact in our community? We can help.”
Barbra Stonerock, vice president, Community Engagement, (937) 225-9951.

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